There are numerous innovative ways companies have used technology in their marketing campaigns. For instance, Coca-Cola created a personalized campaign using data-driven technology to print customers' names on their bottles. Nike used augmented reality for their Jordan Brand, allowing customers to see the sneakers via Snapchat’s AR before they were released. Starbucks used gamification in their app to engage customers and encourage repeat purchases. Domino's Pizza used AI chatbot to facilitate pizza ordering. These are just a few examples of how companies are leveraging technology to enhance their marketing efforts.
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