The 'how-to-think' approach in marketing can be applied in various ways. It can be used to understand the customer's perspective, their needs, and their buying behavior. This approach can also be used to identify the strengths of the product or service being marketed, and how it can meet the customer's needs. Additionally, it can be used to develop creative and innovative marketing strategies that are tailored to the target audience. It's all about thinking from a different perspective and being creative.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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