Implementing the strategies presented in Zag could lead to a more focused and differentiated brand that is in line with current trends and effectively communicates its value to customers. It could also enhance understanding of the brand among stakeholders due to the use of pictures and illustrations. Ultimately, these strategies could lead to increased brand recognition, customer loyalty, and business success.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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