The brand marketing model presented in Zag can be applied in various ways. Firstly, it can be used to identify and focus on a specific target market. Secondly, it can help a business differentiate itself from its competitors. Thirdly, it can assist in identifying and capitalizing on market trends. Lastly, it can guide the development of effective communication strategies to reach and engage the target audience.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary