What are some real-world implications of Uber's strategy of offering incentives to drivers?

A traditional taxi company could apply Uber's City Launcher strategy by identifying new markets and assigning a dedicated team or individual to launch services in those areas. This team would be responsible for setting up local offices, understanding the local market dynamics, and initiating service operations. They could offer incentives to drivers to encourage them to join the platform, such as bonuses for completing a certain number of rides. The company could also hire a local City Manager with extensive knowledge of the area and the capacity to work long hours. This person would be responsible for advertising for drivers, dealing with local authorities and transportation unions, and generally promoting the service in the new city.

Uber's aggressive growth strategy has significantly influenced other companies in the transportation industry. Many companies have adopted similar strategies to expand rapidly into new markets. This includes hiring local managers with extensive knowledge of the area, offering incentives to drivers, and confronting established interests. However, this approach has also led to increased scrutiny and regulation in the industry, as companies must navigate local laws and deal with opposition from traditional transportation unions.