Harry Beckwith provides several tips and reminders for service companies. He emphasizes that marketing and selling a service requires a different approach than marketing and selling a physical product. He encourages service companies to think differently and use stories from major corporations and artists to provide examples and drive home key points. He also suggests using 'how-to' sections and 'Quick Fixes' to help service companies grow their business.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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