A company can differentiate its subscription service from competitors by focusing on the specific wants and needs of their customer base and creating a service that delivers ongoing value. This may require a new organizational structure, a shift in the focus of the sales, marketing, and finance teams, and a new approach from IT. Despite the initial drop in revenue and rise in expenses, the long-term benefits will be worth it.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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