A company can experiment with advances in its marketplace by taking advantage of existing infrastructures to facilitate growth, utilizing A/B testing, inventing on behalf of the customer to drive the industry forward, and identifying what the company is known for, then experimenting with advances in that area. For example, Amazon attracted authors to its Amazon Publishing platform by paying royalties monthly, rather than just twice a year, which was a common practice at the time.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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