Companies can continuously innovate to stay remarkable by constantly seeking new, different, and exciting ways to stand out. They can take risks and avoid clinging to traditional marketing methods. They can strive to be exceptional and worth noticing, like Sam Adams, Jet Blue, and Starbucks. They can also listen to their customers and adapt their products or services based on feedback.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
View summary