In today's digital world, focusing on the individual customer rather than the product has several benefits. It allows companies to tailor their services to meet the specific needs and preferences of each customer, enhancing customer satisfaction and loyalty. It also enables companies to gather valuable data about their customers' behaviors and preferences, which can be used to inform business strategies and decisions. Furthermore, it facilitates the development of more personalized and effective marketing strategies. Finally, it can lead to increased customer retention and revenue growth, as satisfied customers are more likely to continue using a company's services and recommend them to others.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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