A comprehensive marketing plan has several benefits. It provides a framework for all your marketing strategies, ensuring they align with your overall business goals. It helps in coordinating different marketing efforts, ensuring they complement each other and work towards a common goal. It also allows for better resource allocation, as you can plan ahead for the resources needed for each strategy. Lastly, it allows for better tracking and measurement of marketing efforts, as you can set clear objectives and KPIs for each strategy.
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