Not having a customer-driven strategy can lead to a disconnect between the company and its customers. It may result in the company developing products or services that do not meet the needs or desires of the customers, leading to lower customer satisfaction and potentially lower sales. It can also make it more difficult for the company to prioritize its work effectively, as it may not be clear which features or improvements will have the most impact on customer satisfaction.
If you’re a product manager, project manager, or executive — you need to have a pulse on where your...
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