The Blue Ocean Strategy can have significant implications on market share. By focusing on value innovation, companies can create new demand, effectively creating their own market space, or 'blue ocean', rather than competing in an existing market. This can lead to a significant increase in market share, as the company is no longer competing for a limited demand but is instead creating its own demand. This strategy can also lead to increased profitability, as the company is able to differentiate its product while also keeping costs low.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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