The key components of the sales concept development process include: market strategy assessment, target customer segmentation, and formulation of an action plan. The market strategy assessment evaluates the potential of your product, compares it to your competition, and defines your market position and strategy. The target customer segmentation involves breaking up the market strategy and applying it to specific customer segments. The formulation of an action plan combines your mix of products, communications, and sales strategies.
How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced str...
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