The key steps in creating an effective pricing policy include determining your goals, running a market pricing analysis, and conducting a thorough target audience analysis. It's also important to consider all price determinant factors such as production costs, demand for the product, prices of the competition, customers' purchasing power, legal and government regulations, and your marketing strategy. Avoid common pricing mistakes like trying to be the lowest price provider, mixing your pricing message, and underestimating real costs.
Take the most advantageous pricing approach to increase profitability of your organization. Use our...
Download template