The potential challenges of implementing the 'how-to-think' approach in marketing could include difficulty in shifting from traditional methods, resistance from team members, the need for continuous learning and adaptation, and the challenge of measuring success. It requires a change in mindset, which can be difficult to achieve in an established organization. Additionally, this approach requires a deep understanding of the customer, which can be challenging to obtain and maintain. Finally, the success of this approach can be difficult to measure as it is more qualitative than quantitative.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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