While VRIO analysis is a powerful tool for strategic planning, it does have some limitations. First, it assumes that resources are heterogeneous and immobile, which is not always the case. Second, it may not account for the dynamic nature of the business environment, as it is a static analysis. Third, it can be subjective, as it relies on the judgement of the person conducting the analysis. Lastly, it may not consider the interplay between resources, which can be crucial for competitive advantage.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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