The rise in online ad spending could potentially impact small businesses in several ways. Firstly, it could increase the cost of advertising for these businesses, as the demand for online ad space increases. This could make it more difficult for small businesses to compete with larger companies who have bigger advertising budgets. Secondly, it could also lead to more competition in the online space, as more businesses move their advertising efforts online. This could make it harder for small businesses to stand out and get noticed by consumers. Lastly, the rise in online ad spending could also lead to more opportunities for small businesses. With more consumers spending time online, businesses that are able to effectively leverage online advertising could potentially reach a larger audience and increase their sales.
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