Over-investing in transformational innovation can lead to several potential outcomes. On the positive side, it could result in groundbreaking products or services that revolutionize the market and generate significant returns. However, it also carries high risks. The innovation might not be accepted by the market, leading to financial losses. It could also divert resources away from core and adjacent technologies, potentially weakening the company's current market position.
Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Chri...
Download template