The steps involved in conducting a competitive audit for sales concept development include:
1. Identify your competitors: Start by identifying who your direct and indirect competitors are. This could be businesses offering similar products or services in your market.
2. Analyze their products or services: Understand what they offer, their pricing, their unique selling proposition, and their strengths and weaknesses.
3. Understand their marketing strategies: Look at their advertising, public relations, content marketing, SEO, and social media strategies.
4. Analyze their sales strategies: Understand their sales process, their distribution channels, and their customer relationship management strategies.
5. Evaluate their customer experience: Look at their customer reviews, their customer service, and their overall customer experience.
6. Draw conclusions: Based on your analysis, draw conclusions about their strategies and identify opportunities for your business.
How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced str...
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