The steps to conduct a competitive pricing analysis include: 1. Identify your competitors: Know who your direct and indirect competitors are. 2. Select the products for comparison: Choose the products that you want to compare with your competitors. 3. Gather data: Collect the pricing data of the selected products from your competitors. 4. Analyze the data: Understand the pricing strategy of your competitors and see where your products stand. 5. Make pricing decisions: Based on the analysis, make your pricing decisions to stay competitive.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
Download template