The three main dimensions of a product in the Product Development framework are: the core product, core customer benefits, and extended products or services. The core product is the main product in development. Core customer benefits are the features or services the product provides to the customer, such as design, packing, quantity, functionality, or branding. The third dimension, extended products or services, could be product-related services like step-by-step tutorials, payment terms, construction and installation, or free delivery.
How do you stay innovative and provide the right values for customers? Effective product development...
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