A company trying to replicate Uber's City Launcher strategy might face several challenges. Firstly, the strategy is expensive, requiring significant upfront investment in incentives and bonuses for drivers. Secondly, it requires finding individuals with local knowledge, ambition, and a willingness to work long hours and navigate legal complexities. Thirdly, the company would need to confront established interests, including legislators, police officers, and local transportation unions, which could lead to legal and regulatory challenges. Lastly, the strategy might not be as effective in markets with different cultural, economic, or regulatory contexts.
Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs an...
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