If you are pre-revenue, it means your business hasn't started generating income yet. This is a common phase for startups and new businesses. During this phase, your focus should be on developing your product or service, identifying your target market, and creating a solid business plan.
You should also be working on your business strategy, as discussed in the book "Playing to Win: How Strategy Really Works". This includes identifying the most profitable markets, understanding consumer segmentation, and determining the most effective channels for distribution.
Remember, being pre-revenue is not necessarily a negative state. It's a phase where you have the opportunity to lay a strong foundation for your business. However, it's crucial to have a clear plan for how you will generate revenue in the future.
Are you playing the game or are you playing to win? Develop a winning strategy for your organization...
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