All industries can benefit from the blue ocean strategy. It's a systematic approach that can create a great leap in value, making competitors irrelevant. It's comprehensive, easy to learn, and easy to implement for a new start-up or an existing business that wants to push the boundaries in a red ocean within their industry. It provides a clear four-step process to help redesign their market.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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