A brand positioning model is a strategic tool that helps in defining a brand's unique position in the market compared to its competitors. It outlines the brand's competitive advantages, audience needs, defendable strengths, and core brand values. This model aids in understanding how a brand is perceived in the market, especially in terms of price and quality, through brand perceptual maps. This understanding helps in planning and implementing new programs, measuring performance, and sustaining brand equity, thereby defining the brand's competitive advantages.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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