A brand statement is a concise summary of what a brand is and what it stands for. It's important because it helps to communicate the brand's identity and values to its audience, and it can guide the brand's marketing and business strategies. For example, Starbucks' brand statement is 'To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.' This statement communicates Starbucks' commitment to individual service and community engagement.
Convey your business message to the desired market effectively with an integrated marketing communic...
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