Cognizant, a multinational technology company, has effectively applied the 'Playing to Win' strategy in its business operations. For instance, Cognizant's winning aspiration is to be the leading provider of information technology, consulting, and business process services. They have determined their 'where to play' as industries that are heavily reliant on IT such as healthcare, retail, and banking. In terms of 'how to win', Cognizant focuses on providing innovative solutions and maintaining strong client relationships. They have developed core capabilities in areas like digital engineering, cloud, and data analytics. Finally, Cognizant has implemented robust management systems to support their success, including a strong leadership team and a culture of continuous learning and improvement. This is a broad overview and specific strategies may vary based on the business unit or geographical location.
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