The BCG Growth-Share Matrix is a strategic planning tool developed by the Boston Consulting Group. It helps companies analyze their product portfolio and make decisions about where to invest. The matrix consists of four quadrants: Stars (high growth, high market share), Cash Cows (low growth, high market share), Question Marks (high growth, low market share), and Dogs (low growth, low market share). Companies can use this matrix to prioritize investments among products or business units, aiming to balance the portfolio with high-growth Stars and stable Cash Cows.
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