The customer's perceived value of a product is the worth that the product holds for them, which can be influenced by various factors such as the benefits they derive from it, their personal preferences, and the product's reputation. This perceived value can be higher or lower than the actual price of the product. The actual price, on the other hand, is the amount of money that the customer has to pay to purchase the product. It is set by the seller and can be influenced by factors such as the cost of production, market demand, and competition.
People will only do business with others once they know them, like them, and trust them. They will b...
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