Providing value first in a sales funnel is crucial as it helps to build relationships with potential customers. It allows them to experience the product or service without any initial investment, which can lead to trust and eventually conversion into a paying customer. This strategy turns browsers into customers by demonstrating the value and benefits of the product or service, as exemplified by Netflix's sales funnel.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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