Understanding the targeted customers in service marketing is crucial as it allows businesses to tailor their services to meet the specific needs and preferences of their customers. This can lead to improved customer satisfaction, increased loyalty, and ultimately, higher sales. It also helps businesses to more effectively position their services in the market, use customer complaints to improve their services, and create more impactful marketing strategies.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary