The Blue Ocean Strategy is highly relevant in today's competitive business environment. It encourages companies to create new demand rather than competing for existing demand, thus avoiding a fight they have little chance of winning. This is achieved through value innovation, where a company introduces new technologies designed to achieve both product differentiation and low costs. This approach aligns the three strategy positions of value, profit, and people, making it more effective than merely pursuing innovation for its own sake.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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