A sales funnel plays a crucial role in a successful digital marketing campaign. It is a systematic and visual approach to customer acquisition and retention. The funnel stages, Awareness, Interest, Decision, and Action (AIDA), guide potential customers through the process of becoming aware of your product or service, developing an interest, making a decision, and finally taking action, such as making a purchase. This process helps convert random internet visitors into loyal customers.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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