The role of a sales funnel in digital marketing is to convert random internet visitors into loyal customers. It is a strategic process that involves four basic stages: Awareness, Interest, Decision, and Action (AIDA). The sales funnel helps businesses understand and visualize their customer's journey, from the initial awareness of the product or service, through the interest and decision stages, and finally to the action stage where the customer makes a purchase.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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