Having a brand community is significant as it helps in building a loyal customer base. It allows businesses to engage directly with their customers, understand their needs and preferences, and tailor their products or services accordingly. A strong brand community can also serve as a powerful marketing tool, as satisfied customers often become brand advocates, promoting the brand within their own networks. This can lead to increased brand awareness, customer retention, and ultimately, business growth.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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