Startups can learn several lessons from Uber's approach to growth and regulation. Firstly, Uber's strategy of kickstarting demand on both sides of their marketplace led to rapid growth. They would launch their service in a new city, advertise heavily to attract drivers and offer free rides to customers. This strategy, although expensive, turbocharged their growth. Secondly, Uber's fearless approach to regulation allowed them to operate in many cities where their service was technically illegal. They would bear the cost of any fines or tickets incurred by their drivers. However, this approach also led to numerous legal battles and negative publicity. Therefore, while it's important for startups to be bold and innovative, they should also consider the potential consequences of disregarding regulations.
Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs an...
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