A value proposition becomes valuable to customers when it meets three qualities: it is valuable to customers, differentiated from alternatives, and substantiated as credible. It should clearly canvas the customer value that your product or feature provides to maximize product potential. Additionally, comparing your product or feature's value against rival products and rating them from low to high can help discover where you out-compete them, which can be highlighted as your differentiator.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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