Mike Markkula played a significant role in shaping Apple's marketing philosophy. He wrote the Apple Marketing Philosophy, which shaped Steve Jobs's approach to product design and branding. The philosophy had three principles: empathy, focus, and impute. Empathy meant to deeply understand customer feelings. Focus was to eliminate unimportant opportunities and excel in a few things. Impute meant that people judge a product or company by its cover.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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