Imitability plays a crucial role in VRIO analysis. It refers to how easily competitors can imitate the resources or capabilities of a company. If a resource or capability is hard to imitate, it can provide a company with a sustained competitive advantage. However, if it's easily imitable, the advantage could be temporary as competitors might replicate it.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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