Tenacity plays a crucial role in the process of innovation. It is the driving force that allows creative efforts to survive the uncertainty and setbacks that are always a part of innovation. By refusing to give in and following through, confidence in creative abilities grows. With practice and repetition, the creative confidence to experiment and implement becomes a skill that can be learned by anyone.
Anyone can be creative. That's the message this book drives home by showing that creativity is an in...
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