The Blue Ocean Strategy can play a significant role in the auto industry, especially for startups. It encourages companies to create uncontested market space (the 'blue ocean') instead of competing in an existing market with intense competition (the 'red ocean'). In the context of the auto industry, this could mean developing unique features or services that aren't offered by existing companies, or entering a niche market segment. This strategy can help startups differentiate themselves and avoid direct competition with established companies.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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