To effectively highlight customer pain points in a pitch deck, start by painting a picture of the current marketplace and the specific problem your business is positioned to resolve. This sets the context and makes the pain point clear. Use data and statistics to back up your arguments, showing the scale of the problem and how your solution fits in. If you have a physical product, list potential distribution channels where your products will be sold, this can help to show how your solution is accessible to the customer. Use visual aids like video backgrounds and product mockups to enhance your delivery and make the pain point more tangible.
How do you get the resources and support to take your business plan forward? Besides an epic idea th...
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