One strategy to manage growth plateaus in networked products is to start with a single network, also known as an 'atomic network'. This network is usually small, such as a single city, college campus, or small beta tests at individual companies. Once the product is successful in this smaller network, it can then be gradually expanded to larger networks. This strategy allows for the product to be tested and refined in a smaller setting before being introduced to a larger market, thus managing growth plateaus effectively.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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