Market segmentation can be achieved through various strategies. Some of these include demographic segmentation, where the market is divided based on demographic variables like age, gender, income, etc. Geographic segmentation is another strategy where the market is divided based on location. Psychographic segmentation divides the market based on lifestyle, personality, and social class. Behavioral segmentation is based on user behavior, usage rate, and loyalty. Lastly, benefit segmentation is based on the benefits that consumers seek from the product or service.
Make your goals measurable and proactively align your vision with new opportunities with our Marketi...
Download template