Apple used different strategies to target different age groups with their Apple Watch Series. For the Apple Watch Series 3, they focused on the 25-44 age range, which constituted 55% of their target audience. However, for the Apple Watch Series 4, they shifted their focus to adults between the ages of 44 and 54. This change in target audience indicates that Apple's product managers had a different customer profile in mind for each series, and they tailored their marketing and product development strategies accordingly.
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