In the early years, Apple faced several key challenges. One of the main challenges was the fact that computers in the 70s were primarily for business use and did not have screens and keyboards. This meant that Apple had to pioneer a new market for personal computers that came with a keyboard and screen. Another challenge was the need to develop a unique marketing philosophy that would set Apple apart from its competitors. This led to the creation of the Apple Marketing Philosophy, which emphasized empathy, focus, and impute. Additionally, Apple faced the challenge of recruiting passionate employees who were excited about the product.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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