Fortune 500 companies like Apple and Volkswagen use the Balanced Scorecard (BSC) because it provides a comprehensive framework for tracking the effectiveness of strategic initiatives across various aspects of the organization. It allows them to measure performance not just in financial terms, but also in terms of customer satisfaction, internal processes, and organizational capacity for learning and growth. This holistic approach helps them to align their activities with their strategic objectives, identify areas for improvement, and monitor progress towards their goals.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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