It's important for a business to be a 'Purple Cow' because it means being remarkable. Remarkable businesses stand out from the crowd and are more likely to be talked about and shared, especially by early adopters or 'sneezers'. This can lead to a wider spread of the product or service, effectively acting as a form of marketing.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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