It's important for a business to solve a real problem rather than a perceived one because a real problem has a tangible market need. Solving a real problem means there's a demand for your solution, which can lead to sustainable business growth. On the other hand, perceived problems may not have a significant demand, leading to limited business opportunities. For instance, the example of kneepads for babies was a perceived problem with limited demand, while providing cheap office space was a real problem with a substantial market need.
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